For the new Astra drink – a bold mix of beer, cola, and orange – our photographer Sven Jacobsen nailed it once again. With his signature wink, he brought the vibrant orange and blue stripe concept to life right on the banks of the Elbe in Hamburg. No models here – just real people, authentic, northern, and refreshingly honest. The vibe? Pure Astra: loud, fun, legendary. The result is a visual world that’s set to turn heads across print, social media, and posters.