For the new CAPAROL campaign “Power of Caparol”, one thing was clear from the start: it had to be authentic. Developed by Saatchi & Saatchi and produced by Andrew Film around the raw, approachable, and honest visual language of Sven Jacobsen who shot both, film and stills, the concept speaks directly to real painters. Featuring a genuine tradespeople cast through ExtraFresh, the campaign was shot on actual locations across Berlin, from construction sites to historic buildings. True authenticity extends to every detail: the iconic trunk was crafted by Germany’s leading puppet maker, Chris Creatures.