Shot for Lachgummi / Storck, this latest advertising campaign was photographed by Sven Jacobsen in Hamburg. The creative concept focused on laughter, positivity, and an authentic, lighthearted atmosphere.

The one-day commercial shoot took place in a villa by the Alster and in the surrounding areas of Hamburg, providing a bright and elegant setting. Over the course of the production, around twelve motifs were developed, delivering versatile brand imagery for print and digital use.

The final visuals combine natural expressions, vibrant colors, and a fresh aesthetic, reflecting the joyful identity of the Lachgummi brand while strengthening its visual presence across marketing channels.