Check out the latest work of visual artist Sven Jacobsen! He’s brought to life a new ASTRA campaign, 
which has become a cultural phenomenon in Germany, in his own unique and authentic style (no AI involved). 
The concept, developed by the advertising agency PUK, revolves around the product – a refreshing light beer. 
With a clever play on words and a touch of humor, the campaign was brilliantly executed. Shot on location in the vibrant streets of Hamburg’s St. Pauli district and a laundromat in Eimsbuettel, it’s a celebration of local flavor and creativity. Keep an eye out for it in print, social media, city lights, and posters across Germany. Cheers!

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