New work for Narvesen across video, photography, AI, post production, final art and VFX. For the “Frokost på farten” campaign, Crosby / Petrus Olsson combined practical effects with generative AI—using everything from treadmills to leaf blowers—to create a playful, energetic visual world. The campaign ran across in-store, DOOH and social, with a behind-the-scenes film that turned production chaos into part of the story. It resonated strongly with consumers and retailers alike.