New 3D and motion work directed by Crosby / Petrus Olsson. Working side-by-side with Pågen’s master bakers, Crosby’s VFX team crafted the ultimate digital recipe to make the treats look as mouthwatering as they taste, captured in epic slow motion. The result highlights the tactile beauty of the baked goods in CGI, with every detail carefully perfected. As always, a great collaboration with INGO Stockholm.