Crosby / Petrus Olsson’s image for the Swedish rail company SJ is a practical case study in brand building. It features their new high-speed train with staff and passengers, set in a landscape typical of southern Sweden with the Öresund Bridge visible. Since the train isn’t yet in service and photographing enough people would be too costly, multiple AI passes were used to add detail, variation, and realistic reflections—an excellent example of using AI effectively today.