Racing AI-horses to a photo finish for the launch of ATG’s V85, Sweden’s famous betting format, Crosby harnesses AI as a creative tool that enhances craft, accelerates production, and unlocks new visual possibilities. Crosby’s method is simple: define the problem, select the right tools, and let creativity lead. When Åkestam Holst and ATG tasked Crosby with placing horses on rooftops across Stockholm, Göteborg, Malmö, Karlstad, and Sundsvall, AI became central. Drone shots, CGI, AI, and Photoshop were combined to deliver visuals that feel both real and familiar.