A briefing can also consist of just one sentence:
“Great pictures with Deichmann shoes of interesting people in cool situations 
and unusual places”. 
With this unrestricted free brief in their luggage, the team flew to the shoot.
Sven Jacobsen decided on the location Bangkok/Thailand and photographed
20 motifs in three days, the quality of which exceeded the expectations of the Grey/Duesseldorf agency.

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