To refresh ZFV’s visual presence, photographer Silvio Knezevic created a new, authentic, approachable, and vibrant visual language for the Swiss cooperative active in hospitality, catering, and food services. The production took place across multiple ZFV locations including cafeterias, restaurants, and a hotel and included one day of recce and two days of shooting. By working with real employees and guests, the imagery captures genuine moments and dynamic scenes that bring ZFV’s everyday life to life for the new website.