Photographer Jonathan Knowles’ Shadows series for Coca-Cola celebrates the brand’s 110th anniversary. With striking contrasts and timeless simplicity, Knowles captures the essence of the brand. The iconic glass bottle is featured against vibrant spring and summer backdrops, adding depth to the images and evoking the feeling of shared moments with an ice-cold Coca-Cola.

Developed by WPP Open X and Ogilvy UK, Shadows includes OOH and DOOH executions launching across the UK, Belgium, Denmark, and Germany.