Image and film by Jonathan Knowles for Budweiser, celebrating the brand’s sponsorship of the 2026 FIFA World Cup. Inspired by the split second after a goal is scored, the campaign captures pints thrown skywards in pure, euphoric celebration. Each cup was physically launched using pistons and choreographed on a robotic timeline, timed to hundredths of a second, blending precise engineering with the feeling of spontaneous, shared joy.