Jonathan Knowles captures the powerful new campaign for Ripple+, shedding light on the hidden dangers of illegal vapes. Created with Publicis London, “The Breathable Bullet” visualizes the lead and toxins found in counterfeit devices, reminding us that one in three vapes sold in the UK fails safety standards. Shot in bold black and white, Knowles’ imagery delivers a stark warning about these harmful chemicals – making the invisible threat impossible to ignore. A compelling campaign that blends artistry with a vital public health message.