Oddlygood is a vegan dairy brand that celebrates the beauty of oddness and the positive energy it brings. Golden Retriever’s latest campaign captures this spirit by showcasing various individuals confidently embracing their unique quirks.

These vibrant images were created in collaboration with a film production team in Bulgaria, over a span of two days. The campaign includes visuals for print, out-of-home advertising, online platforms, and more. Although Oddlygood is a Swedish / Finnish brand, this campaign is set to reach audiences across the EU.