Photographer trio Golden Retriever brought their signature storytelling eye to the new global campaign for Just Eat, conceived by agency Abel. Shot over two days in a Warsaw studio, the series of four images (with one yet to be revealed) brings to life the playful inner monologues we all have before ordering food. Inside a whimsical “brain control center,” different departments compete for cravings — from tacos to waffles to sweets. The bold, imaginative visuals add humor and creativity to the universal question: What will it be today?

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