Golden Retriever has created a new campaign for Holmen Board and Paper, combining film and still photography. The concept film follows a creative professional during her workday in the office, where messages are printed on various paper objects that appear throughout the story. For the stills, we highlighted Holmen’s fresh fibre-based materials by pairing paper products with equally “fresh” elements, such as a fish spraying water out of a magazine or raspberries growing out of a box. The campaign was shot over two days in Stockholm, Sweden—one for film and one for stills—and will be rolled out globally across multiple channels.