Golden Retriever created a captivating image campaign for the pajama brand Nufferton, featuring a new visual look with a dreamy, glowy vibe. The shoot took place over two days in their Stockholm studio. To achieve the perfect dreamy atmosphere, Golden Retriever used five different smoke machines, plastic wrapping and filters in front of the lens, color filters, a really big ladder, and more.
 
The campaign images are primarily for online use, with potential for print as well. Although Nufferton is a Swedish brand, the campaign aims for worldwide coverage.