Golden Retriever has created a new campaign for ASUS, developed in collaboration with the agency Snask. The campaign showcases a series of ASUS laptops, each highlighting a distinct feature: the ultra-slim Zenbook S, the dual-screen Zenbook Duo, and the lightweight Zenbook A. Shot in a studio in Stockholm, Sweden, the production took place over two days and included three still images and two films. To achieve the precise mirrored reflections for the Zenbook Duo, a custom mirror room had to be built at a much larger scale than initially planned. The shoot also featured playful moments, including perfectly captured bubbles and levitating laptops. The campaign is rolling out globally across all media channels.