Photographer Trio Golden Retriever recently collaborated with SAS on a new campaign highlighting the elevated experience of flying Business Class. Produced in a studio in Stockholm over the course of three days, the campaign captures key moments of the premium travel journey from fast track security and lounge access to onboard service and comfort.
 
The production included 14 still images, 16 moving stills, one 15-second film, and one 10-second film. The campaign is being rolled out across all channels throughout Scandinavia, including Sweden, Denmark, and Norway.