Crosby / Petrus Olsson’s latest Christmas campaign for Civil Rights Defenders is a perfect example of their dedication to pushing creative boundaries. In collaboration with Prime Weber Shandwick, they developed striking visuals.

The campaign cleverly uses the QR code as a symbol of resistance, humorously portraying dictators tripping and faltering—highlighting how contributions can challenge oppression.

Every image was generated using AI, demonstrating a commitment to innovation. This approach allowed for photorealistic visuals that would have been complex and costly to create through traditional methods. AI is opening new creative possibilities, and Crosby is proud to be at the forefront.