When Oreo teamed up with O’boy in Sweden, Crosby / Petrus Olsson helped turn a bold idea into a captivating campaign. In collaboration with INGO, the original concept was brought to life through a snowy TV commercial, an endless runner-style game, and a wide range of in-store campaign materials—transforming a playful strategy into compelling storytelling.
 

Thanks to Crosby’s in-house production, 3D animation, VFX, and a one-day greenscreen shoot for TV commentary scenes, every detail was carefully crafted to connect digital, physical, and interactive elements. The campaign is running across Scandinavia—in stores and on all digital platforms.