AORTA’s new campaign for Swedish waste management company Renova highlights both people and place with honesty and clarity. In collaboration with agency Dear Friends, the two-day shoot took place across Renova facilities in Gothenburg, including their newly built repair center. With a minimal crew, AORTA captured portraits and motion clips of employees who take pride in their work, paired with scenes of daily activity. The campaign, designed to attract skilled workers, appears across print, social media, and posters.