Jonathan worked with the UK’s number one squash brand, Robinsons, on the latest executions of their “Let There Be Fruit” campaign. The core idea is to “Liven Up Your Water” – a concept that encourages people to drink more water by making it tastier and more enjoyable.

Saatchi & Saatchi was the creative agency on these simple and striking visuals and films for an integrated campaign across several media platforms, including outdoor digital posters, and a wide range of social media content.

The multi-channel campaign showcases the Robinsons range through vibrant and exciting visuals of the squash exploding into the water in a cloud of refreshing colour.