Joe recently wrapped one of his biggest and most complex productions to date: a large multi-asset stills and motion campaign for St Pierre and ad agency Fold 7. The shoot spanned seven sets in total, four full set builds and three virtual production stage with a full slate of stills and films using motion control.

A food shoot at its core, the scale and ambition behind it told a different story: a genuinely chunky production built to do justice to brioche. As Joe puts it, “FFS!*”

*For Frances Sake!