Joe Giacomet, has teamed up with the premium Indian food brand Geeta’s for their daring new out-of-home (OOH) and online ad campaign. The “Geeta bit naughty” campaign showcases Geeta’s products in unconventional ways—so unconventional, in fact, that some of the foods have been pixelated to avoid upsetting purists. 

The campaign’s photography is bold, bright, and unmistakably Joe Giacomet. Created in collaboration with the creative minds at the agency Insiders, the campaign is designed to grab attention and spark conversation.