Visual Artist Joe Giacomet was approached by Wunderman Thompson to undertake a significant project involving the major brand relaunch of First Direct, a prominent bank. In this endeavor, Giacomet was responsible for capturing both still photographs and social motion content.
 
The scope of the assignment extended beyond the campaign elements, encompassing the creation of a 
comprehensive library of imagery and footage that will serve the bank’s needs in the foreseeable future. 
Collaborating closely with skilled puppeteers, Giacomet brought his expertise to this important undertaking.