Go flat!

Deli Kitchen, a family bakery business established over thirty years ago, was the first to introduce tortilla wraps and folded flatbreads to the UK market.

The advertising agency Recipe conceived the ‘Go Flat’ idea and enlisted Joe Giacomet to bring it to life. Giacomet used five synchronized cameras to create the illusion of a flat face. Extensive editing was required to manually stitch the images together to achieve his vision. Using Photoshop for blending was not an option, as it disrupted the desired effect.