ARE THEY TOO STRONG?
Jana Edisonga masterfully captures the essence of Fisherman’s Friends’ latest motifs in a striking new campaign. The renowned English manufacturer of menthol sweets highlights that strength is a unique, personal quality in each individual. Commissioned by Zauberberg film production, the campaign showcases strong, confident personalities against the vibrant backdrop of Hamburg’s port. With a lively and diverse portrayal, the campaign reflects the wide range of Fisherman’s Friends flavors. Among the standout figures featured is the well-known rapper Marteria, embodying the brand’s message of strength and resilience.