Shot for dm-drogerie markt, this campaign by photographer Ina Schoof highlights preventive healthcare services and in-store consultations. The visual concept focuses on diagnostic offerings such as eye screening, blood analysis, and skin examinations, reflecting dm’s expanding healthcare portfolio.

Produced in Stuttgart for multi-channel use across social media, web, and print, the campaign was rolled out in multiple European markets. Clean compositions and an authentic aesthetic communicate trust, accessibility, and dm’s growing position in the preventive health sector.