Bang & Olufsen, masters of sound and design, recently underwent a comprehensive brand and graphic redesign. In line with their fresh approach, they sought updated imagery. These visuals were part of their inaugural campaign showcasing the new aesthetic, featured alongside the Beam of Light series on our Bransch website. The concept aimed to reimagine Bang & Olufsen’s striking products, embracing a richer palette and a departure from traditional Scandinavian design norms. This campaign was a collaborative effort with agency Snask and freelance art director Jens Nilsson.