Golden Retriever’s latest project for President’s Choice introduces a new series of lifestyle visuals. Produced in a Toronto studio over two days, the work captures people in home environments while integrating the brand’s color block system. The collection supports all sub-brands: PC Food, PC Express, PC Optimum, PC Financial, and PC Health. Designed for flexibility, the sets allow for wall cut-outs to align with graphics, making the visuals suitable across all media.