IKEA’s famous plantball have a new look thanks to Golden Retriever.  Teaming up with Agency PJADAD, Niklas Alm and his collaborators Bild Gates directed these videos and still photography of people chowing down on a new, plant-based version of IKEA’s meatballs.  The films have a distinct Scandinavian vibe, a perfect match with IKEA.  The crew may or may not have broken their IKEA plantball eating record while on set.

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