We’re happy to share the latest MagentaMobil campaign, brought to life through the lens of award-winning photographer Frieke Janssens. Created over two days in a Hamburg studio, the production featured thousands of bubblegum balls, a pack of puppies and plenty of flowers.

Developed by Adam&Eve Berlin, the campaign is live across Germany with placements in online, print, POS and OOH media. Frieke Janssens’ visuals effectively convey the message: ‘The most beautiful things in life should be unlimited.’ Special shoutout to retoucher Tim Vin for turning 10 pups into puppy heaven!