Our photographer Daan Brand brought Vandaag’s playful new campaign to life. The bureaucratic “Red Tape” is visualized as a purple crocodile, tamed by Vandaag’s solutions. Shot over two days across healthcare locations in the south of the Netherlands, the team used a fun placeholder with little eyes to help non-actors get into character. A CGI crocodile provided realism and flexibility, while extra animations can be used as e-stickers or in email signatures. The campaign runs across print and social media.