The Dutch Salvation Army needed fundraisers to collect money on the streets in the Netherlands. The concept was to literally visualize ‘the helping hand’ with a collage-like approach to keep it playful while maintaining maximum flexibility. The shoot took place in Amsterdam and featured both real people and models, without any involvement of AI. It was completed in one day, and the campaign is now live. A special moment during the shoot was when I convinced my 75-year-old aunt to volunteer as a model. The campaign includes print, social media, and posters, and is being rolled out in the Netherlands.