Crosby had the pleasure of creating a stunning visual campaign to highlight the Finnish railway company VR’s expansion into Sweden through its acquisition of MTRX. Since the trains were in use during the day, Petrus shot everything at night in a train depot, completing the project in just eight hours. Using actors and cutting-edge 3D technology, he brought both the interior and exterior scenes to life.
One of the main challenges was depicting a VR-branded train, as none were available for filming in Sweden. Crosby solved this with 3D visualization, creating a dynamic exterior scene of the train racing through the Swedish landscape. This comprehensive campaign spanned multiple platforms, including TV, print, digital, and social media, ensuring wide-reaching impact in Sweden.
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