THE ULTIMATE DRIVING EXPERIENCE WITH THE ULTIMATE OOH EXPERIENCE.
Petrus Olsson and Crosby are at the forefront of innovative visual thinking.  So it made sense to combine their skills and experience with the innovative BMW i4.  In order to really wow people, they created an anamorphic experience to complement the overall launch campaign, using a set of premium screens in central Oslo and Stockholm where they created a modern electrified wind tunnel as venue to present this new premium player in the electric car market.  The visuals are breathtaking.