In Älmhult, the birthplace of Ikea, lies the Ikea Museum and Ikea Hotel, showcasing the company’s rich history and evolving furniture trends.  Seeking a contemporary visual refresh, they engaged Golden Retriever for a new set of images depicting visitors at the museum and guests at the hotel. Employing a dynamic snapshot style with on-camera flash, the GR-team crafted a lively series of 60 images over a swift two-day shoot. To ensure efficiency and quality, Golden Retriever selected experienced models for the shoot and dedicated a full day to location scouting.

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